Three weeks of pitching Parallax. Here are the answers I keep giving.

What's happening inside the pilot, what's working, what isn't. Real story, real numbers.

"Coen, why isn't Gong just going to add this and crush you?" I get the question 10x a week. The real answer is structural.

Every dollar your company spends on Gong, Chorus, and Clari is solving the wrong problem at the wrong time. The structural argument.

What's happened in the first 12 hours of the Parallax launch.

Five years of diagnosing why enterprise sales is broken. This week I stopped writing about it.

Two requests before tomorrow's email lands.

Hundreds of posts. One thesis. And on Tuesday I stop writing about it.

Building a Plan That Actually Predicts Revenue

even when you're 10x smaller

Where to Put Your Eight Hours

How to Close Deals That Legal and Procurement Are Killing

Your Approach to Procurement Is

Tuesday I asked you to audit your pipeline...

Six months in...

You opened Tuesday's email because this happened to you...

Your champion calls you on a Tuesday afternoon....

How to Know What Is Actually Real

The 6-Thread Champion Architecture

You don't have a champion problem. You have a champion architecture problem.

Most reps stop at surface-level pain. They hear "our process is inefficient" and immediately pitch features.That's why they lose deals to "no decision."

You're sitting on stalled deals. 70% probability. Your champion went dark... Here's What's Actually Happening